A look at sports data tech companies like Sportradar, which set betting odds for sports gambling apps and websites, as they build models to keep people betting (Samanth Subramanian/Bloomberg)

Samanth Subramanian / Bloomberg: A look at sports data tech companies like Sportradar, which set betting odds for sports gambling apps and websites, as they build models to keep people betting  —  Big-money data deals and advanced statistical models are helping to predict match outcomes and keep people betting.

A look at sports data tech companies like Sportradar, which set betting odds for sports gambling apps and websites, as they build models to keep people betting (Samanth Subramanian/Bloomberg)

Samanth Subramanian / Bloomberg:
A look at sports data tech companies like Sportradar, which set betting odds for sports gambling apps and websites, as they build models to keep people betting  —  Big-money data deals and advanced statistical models are helping to predict match outcomes and keep people betting.