A look at Twitch's new ad rules covering branded content, a crucial source of income for creators; after an outcry, Twitch says the update was "overly broad" (Alyssa Mercante/Kotaku)

Alyssa Mercante / Kotaku: A look at Twitch's new ad rules covering branded content, a crucial source of income for creators; after an outcry, Twitch says the update was “overly broad”  —  'The top 100 streamers on Twitch just got told they're not allowed to make 80 percent of their revenue the way they're used to making it.'

Jun 7, 2023 - 16:37
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A look at Twitch's new ad rules covering branded content, a crucial source of income for creators; after an outcry, Twitch says the update was "overly broad" (Alyssa Mercante/Kotaku)

Alyssa Mercante / Kotaku:
A look at Twitch's new ad rules covering branded content, a crucial source of income for creators; after an outcry, Twitch says the update was “overly broad”  —  'The top 100 streamers on Twitch just got told they're not allowed to make 80 percent of their revenue the way they're used to making it.'