Apptopia: ChatGPT referrals to retailer mobile apps increased 28% YoY during the Black Friday weekend in 2025; Amazon's share of ChatGPT referrals grew to 54% (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch: Apptopia: ChatGPT referrals to retailer mobile apps increased 28% YoY during the Black Friday weekend in 2025; Amazon's share of ChatGPT referrals grew to 54%  —  New data shows ChatGPT's growing influence as a referrer to e-commerce websites, but also how small its slice of this market is currently.

Dec 2, 2025 - 15:00
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Apptopia: ChatGPT referrals to retailer mobile apps increased 28% YoY during the Black Friday weekend in 2025; Amazon's share of ChatGPT referrals grew to 54% (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch:
Apptopia: ChatGPT referrals to retailer mobile apps increased 28% YoY during the Black Friday weekend in 2025; Amazon's share of ChatGPT referrals grew to 54%  —  New data shows ChatGPT's growing influence as a referrer to e-commerce websites, but also how small its slice of this market is currently.

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