Bloomberg: Apple will not increase iPhone 14 production targets

As it was gearing up to launch the iPhone 14 series Apple thought that it would need to increase production by as much as 6 million units. However, demand did not rise to the expected levels, so Cupertino has told its suppliers to scrap the plans to build more units, according to insiders cited by Bloomberg. This means that the production target is going back to where it was this summer – 90 million units. Note that this is for the whole iPhone 14 family, but it is now clear that the four models are not equal in terms of popularity. The iPhone 14 Pro and especially the 14 Pro Max are...

Bloomberg: Apple will not increase iPhone 14 production targets

As it was gearing up to launch the iPhone 14 series Apple thought that it would need to increase production by as much as 6 million units. However, demand did not rise to the expected levels, so Cupertino has told its suppliers to scrap the plans to build more units, according to insiders cited by Bloomberg. This means that the production target is going back to where it was this summer – 90 million units. Note that this is for the whole iPhone 14 family, but it is now clear that the four models are not equal in terms of popularity. The iPhone 14 Pro and especially the 14 Pro Max are...