How Duolingo uses streaks and notifications to keep users coming back to the app; 70% of Duolingo's 30M+ DAUs have weeklong streaks and 5M have one-year streaks (Ben Cohen/Wall Street Journal)

Ben Cohen / Wall Street Journal: How Duolingo uses streaks and notifications to keep users coming back to the app; 70% of Duolingo's 30M+ DAUs have weeklong streaks and 5M have one-year streaks  —  The learning app doesn't just teach languages.  It harnesses the power of streaks and hooks you with perfectly timed nudges.

Jun 15, 2024 - 20:00
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How Duolingo uses streaks and notifications to keep users coming back to the app; 70% of Duolingo's 30M+ DAUs have weeklong streaks and 5M have one-year streaks (Ben Cohen/Wall Street Journal)

Ben Cohen / Wall Street Journal:
How Duolingo uses streaks and notifications to keep users coming back to the app; 70% of Duolingo's 30M+ DAUs have weeklong streaks and 5M have one-year streaks  —  The learning app doesn't just teach languages.  It harnesses the power of streaks and hooks you with perfectly timed nudges.