Hype for the hoops: Village basketball gains traction in rural China

China is estimated to have some 500 million basketball fans, more than 1 million basketball courts and 43 million NBA followers on the social media platform Weibo. But increasingly, grassroots basketball is gaining popularity in rural China. Amateur leagues from small towns have become viral sensations and have been dubbed the "VBA", the Village Basketball Association. Local authorities are eager to profit from the phenomenon and use it to promote rural revitalisation. FRANCE 24's Yena Lee, Yorben den Hartog and Jasmine Ling report from Fujian province.

Feb 28, 2025 - 07:00
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Hype for the hoops: Village basketball gains traction in rural China
China is estimated to have some 500 million basketball fans, more than 1 million basketball courts and 43 million NBA followers on the social media platform Weibo. But increasingly, grassroots basketball is gaining popularity in rural China. Amateur leagues from small towns have become viral sensations and have been dubbed the "VBA", the Village Basketball Association. Local authorities are eager to profit from the phenomenon and use it to promote rural revitalisation. FRANCE 24's Yena Lee, Yorben den Hartog and Jasmine Ling report from Fujian province.
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