In 2024, Apple Watch sales fell by 19%, the second consecutive year of decline, driven by a drop in North America; no new Watch SE models weighed on growth (Counterpoint Research)

Counterpoint Research: In 2024, Apple Watch sales fell by 19%, the second consecutive year of decline, driven by a drop in North America; no new Watch SE models weighed on growth  —  - The lack of a new SE model weighed most on shipment growth.  — Fewer upgrades to the latest Watch Series 10, more competition …

May 7, 2025 - 09:00
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In 2024, Apple Watch sales fell by 19%, the second consecutive year of decline, driven by a drop in North America; no new Watch SE models weighed on growth (Counterpoint Research)

Counterpoint Research:
In 2024, Apple Watch sales fell by 19%, the second consecutive year of decline, driven by a drop in North America; no new Watch SE models weighed on growth  —  - The lack of a new SE model weighed most on shipment growth.  — Fewer upgrades to the latest Watch Series 10, more competition …

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