In Q2, the global premium smartphone average selling price rose 8% YoY to $780, driven by growth in $1,000+ devices; Apple captured 57% of the premium market (Varun Mishra/Counterpoint Research)
Varun Mishra / Counterpoint Research: In Q2, the global premium smartphone average selling price rose 8% YoY to $780, driven by growth in $1,000+ devices; Apple captured 57% of the premium market — - The global premium smartphone market ($400 and above wholesale price) average selling price (ASP) grew 8% YoY to reach $780, a second-quarter record, in Q2 2022.
![In Q2, the global premium smartphone average selling price rose 8% YoY to $780, driven by growth in $1,000+ devices; Apple captured 57% of the premium market (Varun Mishra/Counterpoint Research)](https://www.counterpointresearch.com/wp-content/uploads/2022/08/Featured-Image.png)
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Varun Mishra / Counterpoint Research:
In Q2, the global premium smartphone average selling price rose 8% YoY to $780, driven by growth in $1,000+ devices; Apple captured 57% of the premium market — - The global premium smartphone market ($400 and above wholesale price) average selling price (ASP) grew 8% YoY to reach $780, a second-quarter record, in Q2 2022.