In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue (Gregory Meyer/Financial Times)

Gregory Meyer / Financial Times: In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue  —  A high-margin and fast-growing ad business is changing the chain's relationship with brands  —  Walmart last week reported rising sales …

Aug 19, 2024 - 10:00
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In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue (Gregory Meyer/Financial Times)

Gregory Meyer / Financial Times:
In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue  —  A high-margin and fast-growing ad business is changing the chain's relationship with brands  —  Walmart last week reported rising sales …

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