Italy's tourism industry welcomes Olympic visitors

Businesses across Italy could see a windfall of some $6 billion, as spectators head to the Alps for the Winter Olympics. The Milano-Cortina 2026 Games have run over-budget, although by a smaller amount than previous competitions. Giulia Wedam, Co-Founder & CEO of the tourism agency Cortina IN, says she's expecting a boost in business that will outlast the Games themselves. 

Feb 5, 2026 - 23:00
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Italy's tourism industry welcomes Olympic visitors
Businesses across Italy could see a windfall of some $6 billion, as spectators head to the Alps for the Winter Olympics. The Milano-Cortina 2026 Games have run over-budget, although by a smaller amount than previous competitions. Giulia Wedam, Co-Founder & CEO of the tourism agency Cortina IN, says she's expecting a boost in business that will outlast the Games themselves. 
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