Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads (Nico Grant/New York Times)

Nico Grant / New York Times: Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads  —  The video platform will let more creators earn payments and place ads in Shorts, its TikTok competitor, according to audio from an internal meeting.

Sep 16, 2022 - 11:35
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Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads (Nico Grant/New York Times)

Nico Grant / New York Times:
Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads  —  The video platform will let more creators earn payments and place ads in Shorts, its TikTok competitor, according to audio from an internal meeting.