Sino-soft power

A film about a mythical child deity has shattered box office records to become China’s highest-grossing film ever.

Sino-soft power

An animated film about a mythical child deity with superpowers has shattered box office records to become China’s highest-grossing movie of all time and the first non-Hollywood title to earn more than $1 billion.

As “Ne Zha 2” heads overseas, the surprise soft power success is on track to become the highest-grossing animated film of all time – inspiring among many Chinese people pride and confidence that their traditional culture can hold its own on the world stage.

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