The Bright Side: Matcha mania surges as Japanese farmers hustle to keep up
Matcha, the most Instagrammable of Japanese teas, is taking the world by storm. The bright green tea has become such a staple drink in many cafés and a go-to flavour for many desserts that production systems based in ancestral practice struggle to keep up with the worldwide obsession.
Matcha, the most Instagrammable of Japanese teas, is taking the world by storm. The bright green tea has become such a staple drink in many cafés and a go-to flavour for many desserts that production systems based in ancestral practice struggle to keep up with the worldwide obsession.
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