Appfigures: Sora's app downloads dropped 32% month-over-month in December and 45% in January to 1.2M; consumer spending on the app fell 32% MoM as of January (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch: Appfigures: Sora's app downloads dropped 32% month-over-month in December and 45% in January to 1.2M; consumer spending on the app fell 32% MoM as of January  —  After rapidly hitting the top of the App Store in October, OpenAI's video-generation app Sora is now struggling.

Jan 29, 2026 - 14:00
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Appfigures: Sora's app downloads dropped 32% month-over-month in December and 45% in January to 1.2M; consumer spending on the app fell 32% MoM as of January (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch:
Appfigures: Sora's app downloads dropped 32% month-over-month in December and 45% in January to 1.2M; consumer spending on the app fell 32% MoM as of January  —  After rapidly hitting the top of the App Store in October, OpenAI's video-generation app Sora is now struggling.

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