Apple wants you to use the iPhone 16 without a case

Smartphone makers have upped their durability claims significantly in recent years, but up to this point none have gone so far as to tell you that it's okay to use their products without a case. Whether that's because they don't trust that the phones would survive random drops, or they don't want to endanger their lucrative business selling first-party cases, we'll probably never know. Anyway, today Apple has chosen to do the (previously) unthinkable and basically tell people it's okay to use the iPhone 16 without a case. That's the gist of the company's latest ad, which you can see...

Apr 25, 2025 - 00:00
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Apple wants you to use the iPhone 16 without a case

Smartphone makers have upped their durability claims significantly in recent years, but up to this point none have gone so far as to tell you that it's okay to use their products without a case. Whether that's because they don't trust that the phones would survive random drops, or they don't want to endanger their lucrative business selling first-party cases, we'll probably never know. Anyway, today Apple has chosen to do the (previously) unthinkable and basically tell people it's okay to use the iPhone 16 without a case. That's the gist of the company's latest ad, which you can see...

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