GDP’s MICE Survey Reveals Growing Confidence in In-Person Events — and a Gap the Industry Must Close

Companies are investing more in facetime, but 70% of planners still lack the analytics tools to prove the ROI that their programs deliver.

May 5, 2026 - 20:00
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GDP’s MICE Survey Reveals Growing Confidence in In-Person Events — and a Gap the Industry Must Close
Companies are investing more in facetime, but 70% of planners still lack the analytics tools to prove the ROI that their programs deliver.


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