Apple Watch Ultra is a serious challenge to Garmin, which dominates the premium active wearables market, and its usability could erode Garmin's position (Thomas Ricker/The Verge)
Thomas Ricker / The Verge: Apple Watch Ultra is a serious challenge to Garmin, which dominates the premium active wearables market, and its usability could erode Garmin's position — Apple begins slow-rolling its way onto Garmin's lucrative turf — I had a funny feeling watching yesterday's announcement of the Apple Watch Ultra: I've seen this show before.
![Apple Watch Ultra is a serious challenge to Garmin, which dominates the premium active wearables market, and its usability could erode Garmin's position (Thomas Ricker/The Verge)](https://cdn.vox-cdn.com/thumbor/-DtOHiql1GIjGFA98-cqn3Hf9Q8=/351x0:3109x1444/fit-in/1200x630/cdn.vox-cdn.com/uploads/chorus_asset/file/24004635/hero_ultra__bjuq9fkxb9ci_large_2x.jpg)
![](http://www.techmeme.com/220908/i28.jpg)
Thomas Ricker / The Verge:
Apple Watch Ultra is a serious challenge to Garmin, which dominates the premium active wearables market, and its usability could erode Garmin's position — Apple begins slow-rolling its way onto Garmin's lucrative turf — I had a funny feeling watching yesterday's announcement of the Apple Watch Ultra: I've seen this show before.