Counterpoint: global smartwatch market drops for the first time

The global smartwatch market experienced its first ever decline in 2024, falling by 7% compared to the previous year. Apple maintained its first position but experienced a significant 19% reduction in shipments. Huawei secured second place with a 35% surge in shipments thanks to a strong Chinese market and a diverse portfolio, ranging from basic wearables, kids' smartwatches, and advanced offerings. Samsung was third with a modest 3% increase in shipments thanks to the Galaxy Watch7 and Galaxy Watch Ultra lineups. Xiaomi's 2024 smartwatch year was strong with a 135% jump in yearly...

Mar 11, 2025 - 19:00
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Counterpoint: global smartwatch market drops for the first time

The global smartwatch market experienced its first ever decline in 2024, falling by 7% compared to the previous year. Apple maintained its first position but experienced a significant 19% reduction in shipments. Huawei secured second place with a 35% surge in shipments thanks to a strong Chinese market and a diverse portfolio, ranging from basic wearables, kids' smartwatches, and advanced offerings. Samsung was third with a modest 3% increase in shipments thanks to the Galaxy Watch7 and Galaxy Watch Ultra lineups. Xiaomi's 2024 smartwatch year was strong with a 135% jump in yearly...

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