Internal data: Instagram users cumulatively spend 17.6M hours/day on Reels vs. TikTok's 197.8M hours/day; only 20% of Instagram's ~11M US creators post on Reels (Wall Street Journal)
Wall Street Journal: Internal data: Instagram users cumulatively spend 17.6M hours/day on Reels vs. TikTok's 197.8M hours/day; only 20% of Instagram's ~11M US creators post on Reels — Reels faces formidable competition from the leading short-video platform; creators follow the views
Wall Street Journal:
Internal data: Instagram users cumulatively spend 17.6M hours/day on Reels vs. TikTok's 197.8M hours/day; only 20% of Instagram's ~11M US creators post on Reels — Reels faces formidable competition from the leading short-video platform; creators follow the views
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