Ming-Chi Kuo: demand for iPhone 14 Plus weaker than for mini, 14 Pro Max surpasses its predecessor

Analyst Ming-Chi Kuo of TF Securities has published an early report on the pre-orders of Apple’s latest iPhone generation. Demand for the iPhone 14 Pro Max has surpassed that for the 13 Pro Max last year, so it was rated “good, the iPhone 14 Pro got a neutral rating (i.e. same demand as 13 Pro) and the other two models got a “bad” rating. In the end it seems to be a wash for Apple in terms of total numbers, but this shift towards the higher end models will lead to a higher Average Selling Price (ASP). Overall, the iPhone 14 and iPhone 14 Plus account for 45% of shipments of the iPhone 14...

Sep 12, 2022 - 18:51
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Ming-Chi Kuo: demand for iPhone 14 Plus weaker than for mini, 14 Pro Max surpasses its predecessor

Analyst Ming-Chi Kuo of TF Securities has published an early report on the pre-orders of Apple’s latest iPhone generation. Demand for the iPhone 14 Pro Max has surpassed that for the 13 Pro Max last year, so it was rated “good, the iPhone 14 Pro got a neutral rating (i.e. same demand as 13 Pro) and the other two models got a “bad” rating. In the end it seems to be a wash for Apple in terms of total numbers, but this shift towards the higher end models will lead to a higher Average Selling Price (ASP). Overall, the iPhone 14 and iPhone 14 Plus account for 45% of shipments of the iPhone 14...

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