RIP: Puma to release late Riky Rick’s final fashion collection
Puma is set to release the fashion collection which was created in collaboration with late hip-hop star, Riky Rick.
Five months after his untimely death, South Africans are still remembering late hip-hop star Riky Rick’s legacy. The Boss Zonke hitmaker passed away on 23 February after taking his own life at his Johannesburg home.
Puma has announced that they will release the rapper’s final fashion collection, designed in collaboration with him on Thursday 22 September. This comes after local fashion brand Maxhosa honoured the late rapper with a fashion collection.
ALSO READ: Maxhosa honours late Riky Rick with new fashion collection [photos]
PUMA TO RELEASE FINAL COLLABORATION WITH RIKY RICK
In 2021, Riky Rick collaborated with Puma under his brand, Cotton Fest. This year, Puma will be releasing the final collection they designed with the rapper. The collection features a tracksuit top, football tops and soccer balls designed by Riky Rick.
“We are very privileged to be able to bring what turned out to be Riky’s final collection to the market. As with everything Riky did, he was hands-on with this collection and its Cotton Fest F.C aesthetic,” said Hayden Manuel, Puma South Africa’s Sportstyle Marketing Manager.
The late rapper’s wife, Bianca Naidoo and his brothers, Themba, Toby and Sheikani, worked on the marketing campaign for the collection.
“Building on Riky’s legacy to creating a platform for young creatives, our family fully endorse the campaign,” said Naidoo.
PUMA COMMITS TO BURSARY FOR AFDA STUDENT
Before becoming a local hip-hop star, Riky Rick completed an undergraduate qualification at AFDA. To commemorate the release of his final Puma collection, the brand has pledged R100 000 towards final year AFDA students to cover shortfalls on their fees.
“The arts were close to Riky’s heart and he was a former AFDA student, so we and Riky’s family agreed that supporting the students would be an appropriate way to honour his legacy,” said Manuel.
Bianca Naidoo expressed that the family was looking forward to giving back to students with the R100 000.
“I’ve given you my Energy” – Riky Rick @CottonFestJHB x @PUMASouthAfrica
— Roboto x3 (@Robot_Boii) September 15, 2022: @YOUNG_STILO_ #CottonFest #Puma pic.twitter.com/Rv29VBun5j
ALSO READ: ‘Died without a will’: Riky Rick’s ‘wife’ fights for his assets
HONOURING RIKY RICK AT THE SAMAS
At the 28th instalment of the South African Music Awards (SAMAs), Mzansi’s rappers teamed up on a heartwarming musical tribute to Riky Rick. The group performed songs like Venom and Shishiliza’s Sondela, Boss Zonke, Sidlukotini and Stay Shining.
