Sam Altman and Jony Ive's awkward io video feels like empty hype until a compelling device is released, especially given Ive's post-Jobs design missteps (Jason Snell/Six Colors)

Jason Snell / Six Colors: Sam Altman and Jony Ive's awkward io video feels like empty hype until a compelling device is released, especially given Ive's post-Jobs design missteps  —  Ever since OpenAI announced a couple of days ago that it's integrating Jony Ive's hardware startup, I've been struggling with what to write about it.

May 24, 2025 - 20:00
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Sam Altman and Jony Ive's awkward io video feels like empty hype until a compelling device is released, especially given Ive's post-Jobs design missteps (Jason Snell/Six Colors)

Jason Snell / Six Colors:
Sam Altman and Jony Ive's awkward io video feels like empty hype until a compelling device is released, especially given Ive's post-Jobs design missteps  —  Ever since OpenAI announced a couple of days ago that it's integrating Jony Ive's hardware startup, I've been struggling with what to write about it.

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