The Best Japanese Destination Swaps: Alternative Gems to Popular Tourist Spots

After 2024 set a new record for tourist numbers in Japan, Rob Goss recommends switching out the biggest draws for these intriguing alternatives

The Best Japanese Destination Swaps: Alternative Gems to Popular Tourist Spots

Japan is a dream destination for travelers, offering a unique mix of ancient traditions and futuristic innovation. However, some of its most famous destinations, like Kyoto’s Fushimi Inari Shrine or Tokyo’s Shibuya Crossing, are often packed with tourists, making it difficult to fully immerse in the experience.

Fortunately, Japan is full of hidden gems that offer similar, if not better, experiences than their famous counterparts—without the overwhelming crowds. Whether you’re looking for a quieter alternative to a bustling cityscape or a hidden natural wonder instead of a tourist-packed site, here are some of the best Japanese destination swaps to consider for your next trip.


1. Instead of Kyoto, Visit Kanazawa

Why swap? Same historical charm with fewer crowds

Kyoto is world-famous for its well-preserved temples, traditional streets, and cultural experiences. However, its popularity means that places like Kiyomizu-dera and Arashiyama Bamboo Forest are often overcrowded.

???? Alternative: Kanazawa
Kanazawa, located on Japan’s west coast, is often called "Little Kyoto" due to its stunning historical districts and cultural heritage. Kenroku-en Garden, one of Japan’s top three gardens, rivals Kyoto’s most scenic spots. Higashi Chaya District offers a beautiful geisha district without the overwhelming tourist rush, and Kanazawa Castle is a must-visit for history lovers.

Bonus: Kanazawa is also home to the 21st Century Museum of Contemporary Art, making it perfect for those who enjoy a mix of tradition and modernity.


2. Instead of Mount Fuji, Visit Mount Yake (Yake-dake)

Why swap? Equally breathtaking views with a more rewarding hike

Mount Fuji is Japan’s most iconic landmark, attracting thousands of climbers every year. However, the official climbing season is short, and the trails can be overly crowded, making the experience less serene than one might hope.

???? Alternative: Mount Yake
For those looking for a challenging yet peaceful hike with incredible views, Mount Yake in the Northern Japan Alps is a fantastic choice. This active volcano provides a unique climbing experience, complete with sulfur vents and steaming landscapes. The hike is rewarding, and at the summit, you can enjoy panoramic views of Kamikochi Valley, a hidden paradise in the Japanese Alps.

Bonus: After the hike, relax in the natural hot springs of Hirayu Onsen, a short drive away.


3. Instead of Nara’s Deer Park, Visit Miyajima Island

Why swap? A more scenic and tranquil experience with friendly deer

Nara Park is famous for its free-roaming deer that bow to visitors for food. While it’s a fun experience, it has become increasingly commercialized, with massive crowds overwhelming both the deer and the historic sites in the area.

???? Alternative: Miyajima Island
Miyajima, located near Hiroshima, offers a similar experience with deer, but in a more breathtaking natural setting. The island is home to the iconic floating torii gate of Itsukushima Shrine, one of Japan’s most photographed landmarks. You can also take a scenic hike up Mount Misen, offering stunning coastal views, or visit hidden Buddhist temples along the way.

Bonus: Unlike in Nara, the deer on Miyajima tend to be less aggressive and more peaceful, making the experience more enjoyable.


4. Instead of Tokyo’s Shibuya Crossing, Visit Osaka’s Dotonbori

Why swap? Same vibrant city life with a more playful atmosphere

Shibuya’s world-famous scramble crossing is a must-see, but it’s also overwhelming, with thousands of people crossing at once, and the area is often crowded with tourists taking photos rather than exploring.

???? Alternative: Dotonbori in Osaka
For a lively, neon-lit urban experience without the intense crowds, Dotonbori in Osaka is a perfect alternative. This riverside entertainment district is famous for its glowing billboards, including the iconic Glico Running Man, and its fantastic street food scene. Try takoyaki (octopus balls), okonomiyaki (savory pancakes), and kushikatsu (deep-fried skewers) while enjoying the vibrant nightlife.

Bonus: Osaka is known as "Japan’s Kitchen," so you’ll get better and cheaper food than in Tokyo.


5. Instead of the Snow Monkeys of Jigokudani, Visit Zao Fox Village

Why swap? A unique wildlife encounter with fewer crowds

Jigokudani Monkey Park, famous for its hot-spring-loving snow monkeys, is a favorite winter attraction in Japan. However, the site has become highly commercialized, and visitors often have to trek through deep snow for the experience.

???? Alternative: Zao Fox Village
For a less crowded and equally adorable wildlife experience, head to Zao Fox Village in Miyagi Prefecture. This sanctuary is home to over 100 free-roaming foxes in a natural setting. Visitors can walk among them, take photos, and even feed them under controlled supervision.

Bonus: Zao Fox Village is near Mount Zao, where you can witness the stunning "snow monsters" (frozen trees covered in ice and snow) during winter.


6. Instead of Arashiyama Bamboo Forest, Visit Chikurin-no-michi in Kamakura

Why swap? A peaceful bamboo grove with historical significance

Arashiyama’s Bamboo Forest in Kyoto is breathtaking, but its increasing popularity means it’s rarely a quiet place anymore. Tourists often crowd the narrow paths, making it hard to fully appreciate the beauty of the towering bamboos.

???? Alternative: Chikurin-no-michi Bamboo Forest
Located in Hokoku-ji Temple in Kamakura, this smaller but equally mesmerizing bamboo forest offers a quieter, more meditative experience. Kamakura itself is a fantastic alternative to Kyoto, filled with Zen temples, the famous Great Buddha, and stunning ocean views.

Bonus: Enjoy a traditional matcha tea experience inside the bamboo grove for a serene moment of relaxation.


Conclusion: Discover Japan Beyond the Tourist Hotspots

While Japan’s famous destinations are undeniably beautiful, exploring lesser-known alternatives allows for a more peaceful, authentic, and unique experience. Whether you’re swapping Kyoto for Kanazawa, Mount Fuji for Mount Yake, or Nara’s deer for Miyajima’s, you’ll find incredible beauty and culture—without the overwhelming crowds.

So, on your next trip to Japan, consider taking the road less traveled and uncover the hidden gems that make this country even more magical.

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