What's the history behind Sweden's regional coffee varieties?

Sweden is a coffee culture, with the coffee and cakes 'fika' ritual at the centre of social life. But newcomers to the country soon discover that regional coffee brands like Löfbergs, Lindvalls, Gevalia, and Zoégas are surprisingly strong.

What's the history behind Sweden's regional coffee varieties?
Sweden is a coffee culture, with the coffee and cakes 'fika' ritual at the centre of social life. But newcomers to the country soon discover that regional coffee brands like Löfbergs, Lindvalls, Gevalia, and Zoégas are surprisingly strong.

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