A look inside Birkenstock’s new flagship store – PICTURES

Birkenstock has opened its new flagship store in Pretoria which will be the model for what customers can expect in the near future.

A look inside Birkenstock’s new flagship store – PICTURES

Birkenstock kicked off the new year with an expansion of its retail footprint in the Tshwane region of South Africa with one of its largest stores in Brooklyn Mall. 

Situated in the heart of Pretoria’s cosmopolitan suburb, the specialist retail space is a bustling hub of activity set amidst one of the most prestigious neighbourhoods.

Birkenstock’s new retail space offers consumers a full sensory experience, reflecting the brand relationship with nature and natural elements.

The bright contemporary interior features elements of jute, cork and leather, taking inspiration from its iconic footwear. Consumers can expect to see the very best in German shoemaking for adults and children, with a comprehensive assortment of core styles, fashion-forward colour-ways and materials, as well as luxurious accessories and the newly launched Birkenstock cleaning kits.

With the rising demand for Birkenstock footwear in South Africa, the brand continues to identify prime retail locations to expand its footprint across the country, with an additional store expected to open in Springfield, Kwa-Zulu Natal.

Birkenstock continues to stand by its commitment to offer consumers the very best retail experience, having refurbished its Morningside store and with updates coming to the Mall of Africa store in 2025.

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The inside of the new store. Image: Instagram.
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The Birkenstock store’s interior design on full display. Image: Via Instagram.
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Another angled look of the store’s design and layout. Image: Instagram.
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Some of the Birkenstock items on show and for sale at the new store. Image: Instagram.

TO BIRKENSTOCK OR NOT?

Are you a Birkenstock shopper? Have you been to its new store, and if so, what was your experience like?

Let us know by clicking on the comment tab below this article or by emailing info@thesouthafrican.com or sending a WhatsApp to 060 011 021 1

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