BeReal rolls out in-feed ads in the US, says it has an estimated 40M MAUs, including 5M in the US, and 85% of its users are Gen Z (Amanda Silberling/TechCrunch)

Amanda Silberling / TechCrunch: BeReal rolls out in-feed ads in the US, says it has an estimated 40M MAUs, including 5M in the US, and 85% of its users are Gen Z  —  It's time for BeReal to get real — it's difficult to turn a profit on a social photo-sharing app without selling ads or memberships.

Apr 10, 2025 - 16:00
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BeReal rolls out in-feed ads in the US, says it has an estimated 40M MAUs, including 5M in the US, and 85% of its users are Gen Z (Amanda Silberling/TechCrunch)

Amanda Silberling / TechCrunch:
BeReal rolls out in-feed ads in the US, says it has an estimated 40M MAUs, including 5M in the US, and 85% of its users are Gen Z  —  It's time for BeReal to get real — it's difficult to turn a profit on a social photo-sharing app without selling ads or memberships.

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