Build it and they will come — More people want Apple car than Tesla or BMW

If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists.

Sep 3, 2022 - 09:11
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Build it and they will come — More people want Apple car than Tesla or BMW
If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists.

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