Is the Japan tourism bubble at risk of bursting?

The number of people visiting Japan hit record levels in 2024, but top ‘Golden Route’ destinations such as Kyoto and Osaka are suffering from overcrowding. If current trends are unsustainable, where should people go instead? Adam Withnall reports from Tokyo

Jan 4, 2025 - 08:00
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Is the Japan tourism bubble at risk of bursting?

The number of people visiting Japan hit record levels in 2024, but top ‘Golden Route’ destinations such as Kyoto and Osaka are suffering from overcrowding. If current trends are unsustainable, where should people go instead? Adam Withnall reports from Tokyo

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