Liquor Major Radico Khaitan Announces Withdrawal Of Its New Whisky Brand After Row

Liquor major Radico Khaitan on Wednesday announced the immediate withdrawal of its newly launched whisky brand Trikal' after facing severe backlash over the brand's name and imagery, which many claimed hurt religious sentiments.

May 28, 2025 - 16:00
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Liquor Major Radico Khaitan Announces Withdrawal Of Its New Whisky Brand After Row
Liquor major Radico Khaitan on Wednesday announced the immediate withdrawal of its newly launched whisky brand Trikal' after facing severe backlash over the brand's name and imagery, which many claimed hurt religious sentiments.

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