Netflix's ad supported tier reaches new user milestone, defying expectations

People love ads, it seems. Or at least they love Netflix's ad-supported plan, as they're lapping it up left and right. The company has today revealed that it's now got over 70 million subscribers to the ad-supported plan globally. For context, please note that the number was 40 million in May and 22 million in January - the growth is simply staggering. And they say people don't like ads. Here's another interesting fact: in the countries where the ad tier is available, over 50% of new Netflix sign-ups are for that tier. Netflix is also experimenting with sponsorships, for example for...

Nov 13, 2024 - 04:00
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Netflix's ad supported tier reaches new user milestone, defying expectations

People love ads, it seems. Or at least they love Netflix's ad-supported plan, as they're lapping it up left and right. The company has today revealed that it's now got over 70 million subscribers to the ad-supported plan globally. For context, please note that the number was 40 million in May and 22 million in January - the growth is simply staggering. And they say people don't like ads. Here's another interesting fact: in the countries where the ad tier is available, over 50% of new Netflix sign-ups are for that tier. Netflix is also experimenting with sponsorships, for example for...

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