Netflix's ad tier has 40 million users already
People don't hate ads, it seems. At least that's the implication behind Netflix's new revelation that its ad-supported tier now has 40 million monthly active users. That's up 5 million from a year ago. At the moment, over 40% of all signups in countries where the ad-supported plan is available are signups to that plan. Not just that, but over 70% of those subscribing to the ads plan watch for more than 10 hours a month, which is 15% more than "the nearest competitor" according to Nielsen. This means Netflix subscribers are "around twice as likely to respond to an ad compared to other...
People don't hate ads, it seems. At least that's the implication behind Netflix's new revelation that its ad-supported tier now has 40 million monthly active users. That's up 5 million from a year ago. At the moment, over 40% of all signups in countries where the ad-supported plan is available are signups to that plan. Not just that, but over 70% of those subscribing to the ads plan watch for more than 10 hours a month, which is 15% more than "the nearest competitor" according to Nielsen. This means Netflix subscribers are "around twice as likely to respond to an ad compared to other...
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