Woolworths troll McDonalds after THAT burger video fail [watch]

Woolworths CEO Roy Bagattini has taken a swipe at McDonald’s boss Chris Kempczinski, who has been trolled online over an awkward video of him eating a new burger off the menu.

The video has gone viral on social media, with many accusing the fast-food executive of not endorsing his own products.

WOOLWORTHS CEO TROLLS MCDONALD’S BOSS

On its Instagram account, Woolworths posted a clip of its CEO, Roy Bagattini, sampling a burger from the retailer’s Now Now restaurant.

Bagattini said: “I eat a Now Now burger virtually every day. And for some reason, the social media team wanted to film me doing that. I don’t know why.”

After unwrapping the burger, he proceeded to take a big bite.

“It’s perfect”, he added.

In the comments section, Woolworths customers laughed at the obvious marketing ploy, targeting a viral video posted by McDonald’s CEO Chris Kempczinski.

“Well played, team”, said one follower, while another added, “I see what you guys did here!”

A third commented, “CEO approved.”

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BEEF WITH BURGER KING

Woolworths is not the only corporation that seemingly started beef with McDonald’s.

Burger King – the fast-food company’s longtime rival – also trended online after its CEO, Tom Curtis, recreated the video.

Instead of sitting at a desk, Curtis donned an apron and entered the kitchen, where he took a big bite out of a Whopper burger.