Mattel introduces new Blind and Down syndrome Barbie doll
Toymaker shows its inclusivity with introduction of latest blind and down syndrome Barbie dolls. Here’s more …
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Makers of the popular children’s doll franchise have introduced a new blind and down syndrome Barbie to its range. Announced in their Facebook page this week, Mattel says, “Inclusion and empathy are at the heart of better play. And we strive to ensure all kids feel represented to play out the world they experience.”
BLIND AND DOWN SYNDROME BARBIE
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The down syndrome Barbie was created in partnership with the National Down Syndrome Society (NDSS). Likewise, the American Foundation for the Blind (AFB) played a role to develop the first-ever blind Barbie. The latest additions form part of Mattel’s Barbie Fashionistas series, reports IOL. These take the form of more than 175 looks in a variety of skin, eye and hair colours, as well as body types and disabilities. Besides blind and down syndrome Barbie, you’ll find dolls in a wheelchair, with prosthetic limbs and wearing hearing aids.
According to Senior Vice President of Barbie, Krista Berger, the blind and down syndrome Barbie aim to advance a multi-dimensional view of the world. This will allow more children to see their world reflected through play, as well as help represent self-expression and a sense of belonging.
MULTI-DIMENSIONAL VIEW OF THE WORLD
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Mattel worked with the National Down Syndrome Society (NDSS) to ensure the down syndrome Barbie accurately resonated with members of the community. The company hosted a focus group with individuals from the down syndrome community to review the doll’s hair, fashion and glasses.
Elaine Passmoor of Down Syndrome South Africa (DSSA) says she’s excited to hear of the launch of a new down syndrome Barbie. “Barbie continues to show inclusivity and representation of persons with disabilities. The inclusion of a blind and down syndrome Barbie is empowering and a significant step towards a more inclusive world where everyone’s uniqueness is celebrated,” said Passmoor.
ARE YOU HAPPY TO SEE MORE INCLUSIVE BARBIE DOLLS?
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