Mattel introduces new Blind and Down syndrome Barbie doll

Toymaker shows its inclusivity with introduction of latest blind and down syndrome Barbie dolls. Here’s more …

Jul 25, 2024 - 03:00
113
Mattel introduces new Blind and Down syndrome Barbie doll

Makers of the popular children’s doll franchise have introduced a new blind and down syndrome Barbie to its range. Announced in their Facebook page this week, Mattel says, “Inclusion and empathy are at the heart of better play. And we strive to ensure all kids feel represented to play out the world they experience.”

BLIND AND DOWN SYNDROME BARBIE

down syndrome Barbie
Meet the new down syndrome Barbie. She came to life with help and cosultation from the National Down Syndrome Society (NDSS). Image: Mattel on Facebook

The down syndrome Barbie was created in partnership with the National Down Syndrome Society (NDSS). Likewise, the American Foundation for the Blind (AFB) played a role to develop the first-ever blind Barbie. The latest additions form part of Mattel’s Barbie Fashionistas series, reports IOL. These take the form of more than 175 looks in a variety of skin, eye and hair colours, as well as body types and disabilities. Besides blind and down syndrome Barbie, you’ll find dolls in a wheelchair, with prosthetic limbs and wearing hearing aids.

According to Senior Vice President of Barbie, Krista Berger, the blind and down syndrome Barbie aim to advance a multi-dimensional view of the world. This will allow more children to see their world reflected through play, as well as help represent self-expression and a sense of belonging.

MULTI-DIMENSIONAL VIEW OF THE WORLD

Mattel introduced its first range of down syndrome Barbie dolls last year, also approved by the NDSS. Image: NDSS

Mattel worked with the National Down Syndrome Society (NDSS) to ensure the down syndrome Barbie accurately resonated with members of the community. The company hosted a focus group with individuals from the down syndrome community to review the doll’s hair, fashion and glasses.

Elaine Passmoor of Down Syndrome South Africa (DSSA) says she’s excited to hear of the launch of a new down syndrome Barbie. “Barbie continues to show inclusivity and representation of persons with disabilities. The inclusion of a blind and down syndrome Barbie is empowering and a significant step towards a more inclusive world where everyone’s uniqueness is celebrated,” said Passmoor.

ARE YOU HAPPY TO SEE MORE INCLUSIVE BARBIE DOLLS?

More than 175 looks are represented in the Barbie Fashionista range in 2024. Image: Mattel on Facebook

Let us know by clicking on the comment tab below or by emailing info@thesouthafrican.com. You can also send a WhatsApp to 060 011 0211. Don’t forget to follow @TheSAnews on X and The South African on Facebook for the latest social media updates.