Retailers, Brands and Tech Platforms Bet Big on Live-Streamed Shopping in the U.S.

Despite becoming a major sales driver in China, live shopping has yet to break through in the West. But some predict that’s about to change.

Oct 18, 2022 - 13:26
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Retailers, Brands and Tech Platforms Bet Big on Live-Streamed Shopping in the U.S.
Despite becoming a major sales driver in China, live shopping has yet to break through in the West. But some predict that’s about to change.