2027 Rugby World Cup will have an ‘expanded format’
For the first time, the men’s edition of the Rugby World Cup will feature 24 teams in an expanded format in 2027.
Taking place from 1 October to 13 November 2027, organisers have announced that the next Rugby World Cup “is poised to redefine rugby with a bold vision that embodies inclusivity, excitement, and ambition”.
On Wednesday, a new logo and vibrant visual identity was unveiled as preparations gathered momentum in Australia.
It was also reiterated that for the first time, the men’s edition of Rugby World Cup will feature 24 teams in an expanded format, “reflecting the sport’s mission to grow rugby globally”.
The “Journey to Australia 2027” kicks-off in January with all qualifiers taking place in 2025 as teams worldwide compete in a series of regional qualifiers, each striving to secure one of the 12 available places.
“With rugby’s global community expanding rapidly, the first men’s tournament to feature 24 teams is dedicated to fostering a more diverse and connected fanbase, breaking barriers while leaving a positive legacy for Australians and the sport across the region,” a statement read.
“This growth reflects the sport’s commitment to extending its reach, growing rugby’s relevance and participation worldwide, and empowering more nations to compete at the pinnacle event in men’s rugby.”
EXCITEMENT BUILDING TO THE NEXT RUGBY WORLD CUP
Rugby World Cup Australia Managing Director, Chris Stanley stated: “As preparations gather momentum, we are excited to unveil the visual identity for Australia 2027 bringing the tournament to life for all rugby enthusiasts out there. With its rich cultural heritage and beautiful landscapes, Australia will be a fantastic backdrop to kick-off rugby’s new era of entertainment and openness, and we look forward to welcoming rugby fans and newcomers to this nation-wide celebration of rugby.”
World Rugby Chair, Brett Robinson added: “Australia 2027 represents more than just a tournament. It is a powerful statement about the future of our sport and the way we can grow the game by making it even more inclusive and entertaining. The expanded format, combined with a fresh, bold vision and visual identity, will showcase the very best of rugby to audiences worldwide and cement its own place in Rugby World Cup history with a fantastic display of Australian cultures and a positive rugby and societal legacy for Australians and the sport across the region.”
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